One of UGA's key goals is to increase retention and graduation rates. UGA encourages students to take summer classes to stay on track to graduate. 

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I wrote this campaign, starting with research in talking to students and advisors. The campaign, relies on targeted audiences and key stakeholders to promote summer classes. The multi-faceted campaign includes bus ads, targeted emails to students who haven't yet registered, talking points to advisors, and more. In 2023, we added text messages. Classes saw 5% increases year over year, and in 2022 saw a 10% increase in hours taken. 

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This campaign won a Phoenix Award at the state level, and in 2023 won a Silver Anvil Award of Excellence from PRSA National.